televisionadvertising

Reach millions of households with the power of television

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TV Advertising Mastery Guide

Understand the fundamentals of successful television advertising in India

  • ✓ Channel selection strategies
  • ✓ TRP optimization techniques
  • ✓ Regional vs National campaigns
  • ✓ Budget allocation frameworks

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The Ultimate Mass Medium

Television remains India's most powerful advertising medium, reaching 197 million households with unmatched emotional impact.

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Million+ Viewers

Total TV viewership in India

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+ TV Channels

Broadcasting across India

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% Household Reach

Television penetration in urban areas

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+ Minutes Daily

Average viewing time per person

Why TV Advertising?

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Massive Reach

Access to India's largest audience across all demographics.

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Storytelling Power

Combine visuals, sound, and motion for compelling narratives.

Instant Credibility

TV presence establishes brand legitimacy and trust.

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Targeted Slots

Choose specific programs and time slots for your audience.

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Measurable Impact

Track TRPs, reach, and frequency with precision.

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Multi-Language

Regional channels for vernacular audience targeting.

Advertising Formats

Spot Advertising

  • 10-second spots
  • 20-second commercials
  • 30-second ads
  • 60-second features

Sponsorships

  • Program sponsorships
  • Segment partnerships
  • Event sponsorships
  • News sponsorships

Innovations

  • L-bands & Aston bands
  • Product placements
  • Interactive ads
  • Branded content

Our Process

01

Media Planning

Strategic channel and time slot selection based on TRP data

02

Creative Production

High-quality ad film production with top talent

03

Compliance

Ensure all regulatory and broadcast standards

04

Media Buying

Negotiate best rates and prime slots

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Analytics

Track performance and optimize campaigns

Start Your Campaign Today

Let's create TV campaigns that capture hearts and minds